About Zeljko Bozic

Founder of EtheriQ

From an early age, Zeljko experienced the world through the subtle intelligence of scent. Plants, resins, and the shifting atmospheres they carried captivated him long before he had words for them. This early sensitivity led him into a deep study of the Art of Aromatherapy and later into more than 25 years of naturopathic practice.

In his work as a practitioner, something unusual gradually revealed itself: a quiet gift, a capacity to sense the hidden root of imbalance in the people who came to see him. It was not analytical but intuitive, an inner knowing that guided him to create bespoke herbal and aromatic preparations attuned to each individual. Over time, this gift became one of the defining aspects of his healing work.

After closing his clinic, Zeljko travelled through India and South America, sourcing rare oils and reconnecting with the ancient origins of aromatic material. He later co-founded The Clay Cure Co. with his wife Ana, creating natural wellness products shaped by purity, simplicity, and the wisdom of the earth. After ten years of growth and creation, they passed the company to new custodians.

Through all these chapters, one thread remained constant: a devotion to scent as a vessel of presence, memory, and inner alignment.

Seven years ago, he began crafting personal fragrances and oils for life's passages — first for friends, then as a deeper practice that took on a life of its own. These creations evolved into Soul Essences, perfumes composed not for ornament but for attunement, crafted drop by drop in dialogue with the essence of the person for whom they were made.

Today, Zeljko continues his work from the Dartington estate, surrounded by nature. EtheriQ is the culmination of everything that has shaped him: decades of healing practice, a lifetime of study with plants, a perceptive, intuitive gift, and an unbroken devotion to the art of scent.

MISSION

To create scents that reveal, rather than conceal.

EtheriQ exists to restore scent to its ancient role: not merely as fragrance, but as a gentle invitation to inner exploration — a way to listen to one's inner landscape and return to what is essential, fostering a sense of connection and purpose.

Each Soul Essence and seasonal blend is crafted with the intention to:

support inner alignment; honour the changing rhythms of life and nature, offer a companion for presence, grounding, and remembrance that

reflects the individual rather than mask them

bridge craft, intuition, and the subtle dimensions of being

EtheriQ's mission is simple yet profound:

To create fragrances that help people come home to themselves.

PHILOSOPHY

Scent as a doorway. Scent as a mirror. Scent as a quiet teacher.

EtheriQ is founded on the understanding that scent carries frequency, memory, and emotion. It speaks a language older than thought, reaching directly into the subtle layers of experience.

This philosophy rests on three pillars:

1. Nature as Intelligence

Every plant has a distinct presence — a signature that interacts with the human system in both physiological and energetic ways. EtheriQ honours this intelligence by sourcing authentic, natural ingredients and allowing them to express their full character.

Every plant carries a distinct presence — a signature that interacts with the human system in both physiological and energetic ways. EtheriQ honours this intelligence by sourcing authentic, natural ingredients and allowing them to express their full character.

This approach also underpins Zeljko's forthcoming book,

The Language of Oils: "A Compendium of Scent, Resonance and Alchemy in Nature", a work that explores the deeper intelligence of aromatics.

It will be available in both eBook and print formats.

2. Craft as Devotion

Each creation is composed in silence, drop by drop.

No formulas, no templates — only attentive listening.

The process is an act of devotion, not production.

3. Scent as Attunement

A Soul Essence is not worn to impress, but to remember: to remember what is enduring, authentic, and already present within the individual. Seasonal blends follow the same principle — guiding us through the shifting cycles of inwardness, expansion, release, and renewal.

EtheriQ is not a brand built on trends. It is an alchemical practice shaped by presence, intuition, and the belief that scent can quietly transform the way we relate to ourselves and the world.